The Ten Irrefutable Laws of Network Marketing Success
The Ten Irrefutable Laws of Network Marketing Success
Use and love your product.
Although building a large network requires enrolling others in the opportunity, your greatest credibility and integrity will come from your passion for the products. The more you genuinely love and use them, the more naturally you’ll talk about them—and the more your entire network will be inspired to do the same, driving both usage and sales.
Own the concept of Network Marketing.
Most prospects have a strong opinion about this concept. They own their perception of what it is. They have conviction about it. If you are weak on your ownership of Network Marketing they will influence you versus you influencing them. One too many times of them influencing you and you are out of the game. You must have some successes – and have them quickly – to shore up your confidence. Study everything you can find on exactly how and why Network Marketing is an extraordinary wealth-building concept. Study those who have done it. Master their stories and their strategies. Become a Pied Piper of “The Four-Year Career”
Learn to believe that everyone is a potential prospect.
They may not see themselves that way, and many are not even looking for anything new. But ask yourself: If they knew what you know, would they want to be involved? The answer is almost always yes. So what’s missing? Simply this—they don’t yet see what you see. Imagine if you could let them look through your eyes and feel what’s in your heart. Many would choose to join you, and even those who don’t would decline with respect—appreciating you for caring enough to offer.
Ask easy curiosity questions.
The more you know about your prospects, the easier it is for you to design an offer they will not choose to refuse. Find out what is important to people. What do they love? What do they want more of in life? What do they want less of? Start with where they live (if you don’t know). What do they like about it? What don’t they like about it? Where would they live if they could move? What is holding them back? Ask about their work. How long have they been doing it? What do they like and dislike about it? What is holding them back from doing something they love?
Ask them to imagine.
It is our ability to imagine something not yet present in our lives that sparks true inspiration. When we picture a more peaceful, joyful, loving, and abundant life, then our heart and mind changes whether we intend it or not. Focusing on something specific we desire but don’t yet have generates positive energy and motivation. It drives us to act, to prioritize, to change, and even to embrace opportunities—like a new business—that just minutes before we might have dismissed. Invite them to imagine, for example, receiving a $1,000 check (or whatever amount would motivate them) every month, like clockwork. Show them the way.
Once someone is motivated to move, they will take direction. Why not? Your wisdom, experience and position in the organization is what they need to get what they want. Take advantage of your posture and show them exactly what they need to do. Show people who they know that can do well. Show them their plan. Show them their money. Show them what they must do to get their money. If you don’t show them, they will not do what they need to do and you have wasted their time and yours.
Wait for no man or woman.
Make unreasonable requests. This will sort out who will work with you and who will not. You must ask people to do what must be done. Stretch them. Give them the opportunity to succeed or fail out of choice versus merely decaying over time right in front of you. Some people would rather whine than work. They would rather tell stories than succeed. They would rather keep you waiting on them as they ‘get around to it’. These are the Vampires of MLM. They will suck the life out of you with their procrastination and excuses and brilliant ability to find ways for things not to work. It is much easier for them to justify their commitment to mediocrity if you stay down with them. Cast them off. And if they happen to be friends and family, keep them as such ó and out of your business.
Manage your motivation.
Motivation is the secret to success. When you are on fire about the inevitability of your quest you will be enthusiastic, courageous, energetic, persistent and creative. These are the fundamentals of getting things done and attracting the things you need. When you are in a funk, you repel what you need and you do just the opposite actions from what you need to be doing. When you are on fire success is easy, natural and fun. You get lucky and stay lucky.
Get your car over the hill.
There is a lot of inertia in launching a network. The analogy is like pushing a car up a hill. It takes proportionally far more energy just to get it rolling than at any other time; and it takes a continued Herculean effort to keep it going uphill. And what happens if you stop to rest? Right, you get run over and have to start over. And what happens when you stay after it and do whatever it takes to get to the top of the hill? Right, it starts rolling on its own and it would take another Herculean effort just to stop it.
Lead like your life depended on it.
And the rest of your life, the part you may have been missing up to now, does depend on it. In a successful Network Marketing career, first comes massive action and development, then comes massive money and then comes a Life Beyond Money. A life where you are present to those you love; life with the freedom to do what you want, where you want, with whom you want and the peace of knowing that you have crested the hill and although there will still be bumps in your road you are on the good slope. Network Marketing is like herding cats. Your job is to inspire a whole bunch of people to do something they are not normally inclined to do on their own and keep them doing it; thousands of them. Imagine herding thousands of cats to the Promised Land. You would need to be one heck of a trail boss yourself, and you would also need a lot of good hands to help you. Your leadership and your ability to inspire and develop it in others will determine how far you go and how self-sustaining it is when you get there.
Network Marketing is a brilliant career choice whether you choose it the age of 20, 40 or 80. Done smartly, you can be done in Four Years, and then you get to design your Life Beyond Money. Dreams Found!
– by Richard B. Brooke
